An Asian takeaway website earns repeat business when regulars can reorder their usual combo in a few taps instead of reciting it over the phone every time.
Common problems
Page architecture
A structured way to present combination plates with protein, side and spice-level choices, so a long menu stays scannable instead of becoming a wall of text.
From this kind of kitchen
If you only look at the design you miss the best bit, which is the inquiry form. The form gathers delivery ZIP code, order time and menu category at the start, exactly the details our follow-up messages always requested. Most mornings I can prepare for the callback from the first message alone.
Inquiry form and response workflow for takeaway ordering
The guided contact options looked like a small feature; they changed the inbox. The sender picks the route, which means the best-informed person does the sorting. Visitors get a simpler page and we get a clearer inbox.
Inquiry categories and guided navigation for takeaway ordering
About fifteen minutes of onboarding form, then one call. Send it incomplete if that is faster; missing pieces do not hold up the build.
You never log in to the website. Changes go through the client portal and come back within 2 to 5 working days.
Plan by plan
Every plan carries the website, the ordering flow, hosting, revisions and articles. These are the differences.
Order Starter
Order Engine
Full Kitchen
Search, answers and AI
Four different jobs, all included on every plan. People still search, but they also ask an assistant, and a kitchen that is invisible to one is usually invisible to both.
Titles, descriptions, headings, canonical addresses, sitemaps, internal links and image alt text handled properly, on a site fast enough to be crawled and enjoyed. Then the pages themselves: one per location, one per area you really deliver to, one per menu section worth its own page.
Location pages are built for your cities and neighborhoods, which is where a search near a place turns into an order.
Answer engine optimization means the first sentence under a heading answers the heading, and the facts a customer asks for, delivery radius, pickup window, catering lead time, allergen policy, are stated plainly instead of buried.
FAQ blocks are visible on the page and marked up, never markup alone. Hidden answers break the rules and help nobody.
Assistants summarise sites they can parse and trust. Your site publishes a plain-text llms.txt describing the kitchen and its key pages, keeps your name, address, hours and service area identical everywhere, and states facts in a quotable form.
Nobody can guarantee an appearance in an AI answer, and we do not. We control whether you are readable, consistent and worth quoting.
JSON-LD for the business itself with hours, address and service area, for each service or menu page, for your FAQ blocks and for breadcrumbs, all generated from the same content a visitor reads so the two never drift apart.
Review markup is added only where you have genuine reviews. We never generate a rating that does not exist.
We build location and service-area pages for the places you actually trade in, and never for towns you do not deliver to. Empty doorway pages get filtered and drag down the pages that were honest.
The terms commit to your site starting to rank for local searches in your area within 3 to 5 months of launch, and to continuing the search work at no extra charge if it has not.
How the local search work runs
Included, not an add-on
Written around what your site actually does: takes orders, quotes delivery zones, books catering, sends text messages. Not pasted out of a generator built for a software company.
A policy written around what your site actually collects: order details, contact forms, booking requests and analytics.
Customers and payment providers expect one, and US state privacy laws such as the CCPA and CPRA set expectations about what you tell people.
Order acceptance, delivery zones and minimums, pickup windows, substitutions, cancellations and refunds for orders placed on your site.
When an order goes wrong, the terms decide the conversation. Vague terms turn a five dollar problem into a chargeback.
A cookie page plus a consent banner that actually holds non-essential scripts until someone agrees, rather than a banner that announces cookies it has already set.
A banner that does nothing is worse than no banner: it states a promise the site is not keeping.
A statement of how the site is built and how to report a barrier, backed by a build aimed at WCAG 2.2 AA and the ADA expectations that follow it: keyboard operable, real contrast, labelled form fields, alt text on menu photography.
Accessibility complaints against restaurant websites are common, and an inaccessible menu quietly loses orders from people who would have bought.
These pages help you meet the expectations that apply to a restaurant website. They are not legal advice, and we are not your lawyer: if your state, county or franchise agreement adds a requirement, send it to us and we will build the page around it.
Pricing
Be fair about it
There are cheaper ways to have a website and better ways to spend money than on us, depending on your kitchen. We wrote ten comparisons that say so out loud, including the cases where you should stay exactly where you are.
Every page names what the other option is genuinely better at, and how the two can work together.
Real projects, what we built, and what changed, in the words of the people who run the counter.
Day to day with takeaway ordering, the opening message does the work the third message used to do.
Handover10 working daysRead the case studyWhen it comes to takeaway ordering, messages arrive pre-sorted by the person who knows best: the sender.
Handover15 working daysRead the case studyFor takeaway ordering, inquiries arrive pre-addressed to the correct office.
Handover20 working daysRead the case studyYes. We structure a large menu into clear sections and combination groups rather than one long list, so both search engines and hungry visitors can actually navigate it.
A saved or recent order shortcut can be built into the ordering flow as part of the site. The specifics are scoped during onboarding based on how you take repeat orders today.
Yes. Modifiers like spice level, protein swaps and side substitutions are built into the ordering flow so a customer configures the dish correctly the first time.
Yes. Each location gets its own real page with its own hours, delivery zone and any menu differences, rather than one shared page listing every address.
Dish names can be shown alongside a second script or a transliteration where your customers expect it. The site itself ships in US English today, and the structure is built so another language is a content job rather than a rebuild.
Numbers stay, because your regulars order by them and your kitchen works by them. We keep the numbering visible and searchable so somebody can find number 47 without scrolling a hundred rows.
Yes, using labels you control and wording you give us. We never write allergen or nutrition advice for you, and the site carries a plain disclaimer telling customers with a serious allergy to call the kitchen.
They have to, or none of them rank. Each one carries its own hours, delivery area, landmarks, parking notes and anything the kitchen does differently there. We ask you for those details rather than inventing local colour.
A live walk-through, on your screen, of the site you would get.
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