What do I actually get for the monthly fee?
A full website built for a takeaway, delivery or fast casual kitchen: a menu that reads clearly, ordering that stays on your own site, delivery zone and pickup time pages, managed hosting, and weekly researched articles. Plans start at $117 a month, with a $647 one-time build fee invoiced only after your site is live and you have approved it.
How long until my site is live?
7 days on Order Starter, 10 on Order Engine while the AI Engine is trained on your menu and policies, and 15 on Full Kitchen with the Content Engine running. The clock starts at the onboarding call, not at purchase, so the sooner the form is in, the sooner you are live.
Can the site handle both delivery and pickup, or just one?
Both. The ordering flow asks the customer to choose delivery or pickup upfront and shows the correct time estimate, minimum order and any delivery zone restriction for whichever they pick, rather than treating every order the same way.
What happens straight after I buy?
You fill in the onboarding form and submit it. It asks for your menu, delivery zones or coverage area, brand, domain and where orders should land, and it takes about 15 minutes. If something is missing, submit anyway: you can send the rest by email or raise it as a ticket in your client portal, and it will not hold up the build. We then run one onboarding call to fill any gaps and agree the launch date.
What is the client portal?
It is your account with us, and you get it the day your site goes live. From the portal you request revisions, raise a support ticket for anything that needs attention, send us files you still owe us, and message our team directly. Everything to do with your site runs through it, so nothing gets lost in an inbox. You never log in to the website itself; we handle that side.
How fast will my menu page actually be?
Every page is built to a 90+ Google PageSpeed score on mobile and desktop, and that target is in the terms rather than in a sales line. Pages are custom coded, ship almost no JavaScript and are served from a global edge network. If a page ever falls below the target because of our work, fixing it is on us.
Does a faster site make my ads cheaper?
It can help, and we will not promise a number. Two things are true. You pay for a click before anyone sees the page, so every visitor who gives up during a slow load is money already spent. And the landing page is part of how an ad platform rates your ad: Google Ads Help describes ad quality as an estimate of the experience people have when they see your ad and once they reach your landing page, and says higher ad quality generally leads to better performance, including better ad positions and lower cost. Anyone quoting you a specific cost-per-click drop is guessing.
Who checks the speed after launch?
We do, every week, as part of the plan. A new photograph, a new page or an added embed can all drag a score down, which is why the check is scheduled rather than left until someone complains.
What do you actually do for SEO?
The technical work and the pages that carry it: titles, descriptions, headings, canonical addresses, sitemaps, internal links and image alt text, on a fast site, plus a page for each location and each delivery area you really serve. We do not build empty pages for towns you do not deliver to, because search engines filter that and it drags down the honest pages.
What is AEO, and why does it matter for a takeaway?
Answer engine optimization is writing so the answer can be lifted out: the first sentence under a heading answers the heading, and facts like delivery radius, pickup window and catering lead time are stated plainly. That is the structure that gets pulled into a featured snippet or a voice answer, which for a hungry customer is often the only result they see.