Order Starter
The website, fully managed
$117/ month
plus $647 one-time build fee, invoiced after launch
Live in 7 days · 2 articles a week
Best for a single kitchen getting its first real site.
Start with Order StarterTakeaway restaurant websites from $117 a month, live in 7 days
Three plans from $117 a month plus a $647 one-time build fee, with weekly updates, researched articles and managed hosting.
Why the site matters
Five ways a weak site costs orders
Speed
Fast is a guarantee, not a hope
Visibility
Built to be found, not just launched
The plans
Three plans, one build fee charged after launch
Order Engine
Everything, plus the AI Engine
$247/ month + usage
plus $647 one-time build fee, invoiced after launch
Live in 10 days · 2 articles a week
Best for a kitchen ready to hand off FAQs and review replies.
Start with Order EngineFull Kitchen
Everything, plus the Content Engine
$597/ month
plus $647 one-time build fee, invoiced after launch
Live in 15 days · 3 articles a week
Best for a growing brand publishing content every week.
Start with Full KitchenOrder Engine and Full Kitchen include everything in Order Starter plus the AI Engine and, on Full Kitchen, the Content Engine on top.
Before you compare the plans
What owners say the plan actually changed
We suspected our takeaway ordering content existed in two versions. The audit found more. Everything now lives in one maintained reference, with the duplicates retired or redirected. It is the least glamorous work they did, and possibly the most valuable.
Laura SinclairOrders supervisor, Family-run fish and chip shopLexington, KentuckyContent audit and update process for takeaway ordering
The brief I gave them was simple: demonstrate, do not proclaim. The claims are still there, but now they come with the evidence attached. Visitors arrive having already seen how we operate, which shortens the first conversation.
Teresa KirkwoodCollections desk supervisor, Mexican street food takeawayChandler, ArizonaReference content and service presentation for takeaway ordering
My worry was the takeaway ordering page we had linked from years of emails. They inventoried the old addresses and walked us through where each one would redirect. The relaunch felt safe rather than hopeful.
Talib BasharaPhone orders coordinator, Fried chicken takeawayRoanoke, VirginiaPage migration and redirect mapping for takeaway ordering
Speed and ad spend
A fast page makes the traffic you already pay for go further
Speed is not a bragging number on this site. It decides how many of the people you paid to reach actually reach your menu, and it is one of the things an ad platform judges your ad by.
- Custom coded, no page-builder weight
- 90+ PageSpeed, mobile and desktop
- Re-checked every week after launch
You pay for the click before anyone sees the page
Whether the click came from an ad, a map listing or a search result, the cost is already spent by the time your page starts loading. Every visitor who gives up during that wait is money you have already paid out.
Built to a 90+ PageSpeed target, on a phone
Pages are custom coded, ship almost no JavaScript and are served from a global edge network, so the menu opens on a phone on a weak connection at 6pm. That is the moment that decides the order.
The landing page is part of how ads are rated
Google Ads Help describes ad quality as an estimate of the experience people have when they see your ad and once they reach your landing page, and says higher ad quality generally leads to better performance, including better ad positions and lower cost. A fast, relevant menu page is the part of that we can actually build.
What we will not claim
No percentage, no promised cost per click, no ranking guarantee bought with speed. Auctions move for reasons nobody outside the platform controls. We build the fast page and tell you plainly what it does and does not decide.
Source: About ad quality. Google Ads Help, "About ad quality", accessed September 2026.
Included on every plan
Nothing below is an add-on
Articles
What the researched articles actually cover
Revisions
How the 5 included revisions work
Every single week
What actually happens after launch
Before and after
What the fine print usually looks like elsewhere
- Build feeBefore:Charged up front before you have seen anything.After:$647 invoiced only after your site is live and approved.
- RevisionsBefore:Billed by the hour with an unpredictable invoice.After:5 a month included, then a flat $20 each.
- DomainBefore:A separate annual bill you have to remember.After:One domain included free for as long as the plan is active.
- HostingBefore:A hosting invoice, an SSL renewal, a bandwidth cap.After:Cloudflare hosting with SSL and unmetered bandwidth included.
- ContentBefore:A one-time content package that stops the day it ships.After:Researched articles publishing every week, for the life of the plan.
- CancellationBefore:Vague terms nobody reads until they need them.After:Two business days notice by email, spelled out in plain terms below.
How it works
Four steps from purchase to a live site
- 1
Pay the first monthly invoice
That starts the plan. The build fee is not charged yet.
- 2
Fill in the onboarding form
Menu, delivery zones, brand and where orders should land. About 15 minutes.
- 3
One onboarding call
We walk through your answers, fill the gaps and agree the launch date.
- 4
We build and launch
Live in 7 days on Order Starter. The build fee is invoiced only once you approve the site.
Guarantees
The promises that are actually in the contract
Every line below is in the terms and conditions, not just on this page. If a claim only exists in marketing copy, it is not a guarantee.
90+ PageSpeed, in writing
We guarantee a Google PageSpeed score of 90+ on mobile and desktop for pages we build and host. If a page falls below it because of our work, we fix it at no charge.
Local rankings inside 3 to 5 months
The terms commit to your site starting to rank for local searches in your area within 3 to 5 months of launch. If it has not, we continue the search work at no additional charge until it does.
The build fee is invoiced after you approve the site
The $647 one-time build fee is not taken at signup. It is invoiced once your site is live and you have said you are happy with it, which is why it is not refundable afterwards.
No hourly billing, ever
5 revisions a month are included and a revision has no size limit. After the fifth, each is a flat $20. Everything is completed within 2 to 5 working days.
The domain and your content stay yours
Your domain is registered in your name, and if you leave you tell us where to send it and we transfer it at no charge. On cancellation we provide an export of your content and articles within 14 days.
Cancel with 2 business days notice
By email, before your next invoice date. No lock-in period, no exit fee, no clause that keeps billing you for a site you asked us to stop.
The limits are stated too: neither guarantee covers changes you or a third party make, content published against our advice, or rankings for terms outside your area. Neither entitles you to a refund. The remedy is the corrective work, done at our cost.
Be fair about it
Weighing this against a builder, a freelancer or an agency
There are cheaper ways to have a website and better ways to spend money than on us, depending on your kitchen. We wrote ten comparisons that say so out loud, including the cases where you should stay exactly where you are.
- WordPressPowerful and open, but you own the maintenance, the plugins and the 8pm emergency.
- WixQuick and cheap to start. Everything after launch day is still your job.
- GoHighLevel builderSame outcome possible, different question: who maintains it after launch week?
- A freelancerOften a better build than a template. The question is who answers in month six.
- A marketing agencyAgencies create demand. The site converts it. Fix the destination first.
- SquarespaceThe prettiest builder. Still leaves the ordering, the structure and the weekly work to you.
Read all ten comparisons
Every page names what the other option is genuinely better at, and how the two can work together.
Full comparison
Every plan, side by side
| What is included | Order Starter | Order Engine | Full Kitchen |
|---|---|---|---|
| Monthly fee | $117 | $247 + AI usage | $597 |
| One-time build fee | $647 | $647 | $647 |
| Launch time | 7 days | 10 days | 15 days |
| Custom-coded pages | Yes | Yes | Yes |
| Owned online ordering | Yes | Yes | Yes |
| Menu pages | Yes | Yes | Yes |
| Delivery zone and pickup pages | Yes | Yes | Yes |
| Location pages | Yes | Yes | Yes |
| Researched articles a week | 2 | 2 | 3 |
| PageSpeed guarantee | 90+ | 90+ | 90+ |
| Revisions a month | 5 | 5 | 5 |
| Revision turnaround | 2 to 5 working days | 2 to 5 working days | 2 to 5 working days |
| Free domain | Yes | Yes | Yes |
| Managed hosting | Yes | Yes | Yes |
| CRM or POS routing | Yes | Yes | Yes |
| Technical SEO, on-page SEO and location pages | Yes | Yes | Yes |
| Answer-first content and FAQ blocks (AEO) | Yes | Yes | Yes |
| llms.txt and citable facts for AI answers (GEO) | Yes | Yes | Yes |
| Structured data (Organization, Service, FAQ, breadcrumbs) | Yes | Yes | Yes |
| Local ranking commitment (3 to 5 months) | Yes | Yes | Yes |
| Policy pages: privacy, order terms, cookies, accessibility, allergen notice | Yes | Yes | Yes |
| Migration from your current site with redirects | Yes | Yes | Yes |
| Client portal | Yes | Yes | Yes |
| Content export on cancellation | Yes | Yes | Yes |
| The AI Engine | No | Yes | Yes |
| AI receptionist for calls | No | Yes | Yes |
| AI chat widget on the site | No | Yes | Yes |
| Messaging agents for texts | No | Yes | Yes |
| A2P 10DLC carrier registration filed | No | Yes | Yes |
| AI usage billed at provider cost | No | Yes | Yes |
| The Content Engine | No | No | Yes |
| Social posts a week | No | No | 3 |
| Reels a week | No | No | 2 |
The build fee
Why it is charged after, not before
The $647 one-time build fee is invoiced only once your site is live and you have approved it. You are never paying up front for a site you have not seen. It covers the design, the menu build, the ordering flow and the onboarding call, and it is a one-time charge, not repeated on renewal.
Domain and hosting
Both included, never itemised
One domain is registered in your name for as long as the plan is active, or we point an existing one at your new site. Hosting runs on Cloudflare with SSL, CDN, DDoS protection and unmetered bandwidth, all inside the monthly fee with no separate invoice.
Cancellation and refunds
The facts, stated plainly
Common questions before buying
What people ask before they start
What if I want to leave later?
You can, with 2 business days notice before your next invoice date. Your domain transfers to you at no charge, since it was always registered in your name.
What if my kitchen is too small for a "full website"?
Order Starter is built for exactly this: one kitchen, one menu, ordering and hosting, without the AI or Content Engine you do not need yet.
What if the AI Engine gives out wrong information?
It only answers from the facts you provide about your kitchen, and it never gives food safety, allergen or nutrition advice. Anything outside that scope routes to a human.
Included, not an add-on
Every plan ships the policy pages a restaurant site needs
Written around what your site actually does: takes orders, quotes delivery zones, books catering, sends text messages. Not pasted out of a generator built for a software company.
Privacy policy
A policy written around what your site actually collects: order details, contact forms, booking requests and analytics.
Customers and payment providers expect one, and US state privacy laws such as the CCPA and CPRA set expectations about what you tell people.
Terms for online orders
Order acceptance, delivery zones and minimums, pickup windows, substitutions, cancellations and refunds for orders placed on your site.
When an order goes wrong, the terms decide the conversation. Vague terms turn a five dollar problem into a chargeback.
Cookie policy with consent that really gates scripts
A cookie page plus a consent banner that actually holds non-essential scripts until someone agrees, rather than a banner that announces cookies it has already set.
A banner that does nothing is worse than no banner: it states a promise the site is not keeping.
Accessibility statement
A statement of how the site is built and how to report a barrier, backed by a build aimed at WCAG 2.2 AA and the ADA expectations that follow it: keyboard operable, real contrast, labelled form fields, alt text on menu photography.
Accessibility complaints against restaurant websites are common, and an inaccessible menu quietly loses orders from people who would have bought.
Allergen and nutrition disclaimer
A plain notice that menu descriptions come from your kitchen, that a shared kitchen cannot guarantee an allergen-free dish, and that customers should call with a serious allergy.
You control the wording. We never write allergen, nutrition or food safety advice on your behalf, and the AI Engine routes those questions to a person.
Text message consent wording
Consent language on any form that takes a mobile number, plus TCPA consent wording and A2P 10DLC registration handled as part of the build on the plans that include messaging.
Carriers reject unregistered business texting, and consent wording is the part most small operators skip.
Review and testimonial handling
Genuine reviews only, displayed as given, with no invented ratings or counts, in line with the Federal Trade Commission rule on consumer reviews and testimonials.
We never write a review for you. Nothing on a site we build claims a rating that is not real.
Copyright, ownership and takedown
Ownership of your content and photography stated plainly, with a contact route for anyone who believes an image is theirs.
Menu photography is borrowed more often than anyone admits. Saying who owns what protects you.
These pages help you meet the expectations that apply to a restaurant website. They are not legal advice, and we are not your lawyer: if your state, county or franchise agreement adds a requirement, send it to us and we will build the page around it.
Two more kitchens
What the monthly fee replaced for them
Converting our takeaway ordering attachment into proper pages was overdue. Each section has its own link, so answering a question no longer means attaching the whole file. The print-friendly version remains, but it is no longer the only option.
Diana HaringtonOrders administrator, Neighborhood chippy with preorder counterHarrisburg, PennsylvaniaStructured reference pages for takeaway ordering
We have more than one contact point, and the old takeaway ordering page never said which applied where. Inquiries arrive at the right office already labelled, no internal relay required. Simpler for visitors, and much simpler for whoever covers the phone.
Theodora HarringtonOnline orders coordinator, Southern fried chicken shopWorcester, MassachusettsLocation information and contact routing for takeaway ordering
Pricing FAQ
What do I actually get for the monthly fee?
A full website built for a takeaway, delivery or fast casual kitchen: a menu that reads clearly, ordering that stays on your own site, delivery zone and pickup time pages, managed hosting, and weekly researched articles. Plans start at $117 a month, with a $647 one-time build fee invoiced only after your site is live and you have approved it.
How long until my site is live?
7 days on Order Starter, 10 on Order Engine while the AI Engine is trained on your menu and policies, and 15 on Full Kitchen with the Content Engine running. The clock starts at the onboarding call, not at purchase, so the sooner the form is in, the sooner you are live.
Can the site handle both delivery and pickup, or just one?
Both. The ordering flow asks the customer to choose delivery or pickup upfront and shows the correct time estimate, minimum order and any delivery zone restriction for whichever they pick, rather than treating every order the same way.
What counts as a revision, and what happens after five?
A revision is any change request you send, and there is no limit on how much goes into one. A new menu item, an updated combo price, a different photo, a new delivery zone: each is one revision. So is something much larger. "Rebuild our whole menu page and add three new combos" is one revision, not four. 5 are included every month. After the fifth, each additional revision is a flat $20, with no cap on how many you can buy and no hourly billing anywhere. Every revision is completed within 2 to 5 working days, whatever the size.
How do I actually request a change?
Raise it in your client portal. You describe the change, attach anything we need, and it lands with the team as a tracked request so you can see where it is. You can also email us or reply to any thread with our team, and we log it for you. Unused revisions do not roll over to the next month.
Can you update the menu the same day prices change at the counter?
A menu update is a normal revision and is completed within 2 to 5 working days, not weeks. If you need same-day handling for something time-sensitive, such as an item selling out, mention that in the request and we prioritize accordingly.
What does the AI Engine actually do for a restaurant?
On Order Engine and Full Kitchen, the AI Engine answers the questions your site gets asked most, such as delivery hours, catering lead time or whether an item is available today, using the facts you give us about your kitchen. It also drafts review replies for your approval, so a busy shift never means a review sits unanswered for a week.
Does the AI Engine give food safety or allergen advice?
No. We are a website design and management company, not a food safety authority, and the AI Engine never gives food safety, allergen or nutrition advice on your behalf. Any question that touches those topics is routed to a human answer you control.
How is this different from a website builder?
A builder sells you a tool and the work stays yours: the menu updates, the photographs, the speed, the publishing, the new location page. This is a service, so that work is ours for one monthly fee. Both approaches produce a website; only one of them comes with somebody accountable for it in month six.
Should we just hire a freelancer instead?
Sometimes, and we say so on the comparison page. A good freelancer builds a better site than a template and can do bespoke work we do not offer. The risks are availability, continuity and hourly billing that makes you hesitate before fixing a wrong price.
We already pay for GoHighLevel. Do we need this too?
Only if the website is the weak part. Keep the CRM, the pipelines and the automations; we build and manage the site they point at, and route order and enquiry details into your CRM so the follow-up keeps firing. The comparison pages cover funnels, the website builder and the AI tools separately.
Can we run our marketing agency and your plan together?
Yes, and that is the normal arrangement for kitchens doing volume. The agency creates demand, we keep the destination fast, current and able to take the order. We do not buy ads or manage ad accounts.
Ready to see it built for your kitchen?
A live 30-minute walk-through, on your screen, no obligation.