A fast casual website converts when someone can build their exact order, patty, toppings, side and drink, and see the combo price update as they go.
Common problems
Page architecture
A configurable order builder for patties, toppings, sides and drinks, with combo pricing calculated automatically as choices are made.
From this kind of kitchen
The starting point was our own sent mail, not a template, and it shows. Nothing went live until the person responsible for that subject had signed off the answer. New starters read it too; it has become our reference, not just the customers'.
FAQ research and editorial review for takeaway ordering
People used to ring just to check their takeaway ordering form had actually gone through. Now the sender gets a summary, the next step in plain language, and a way to correct mistakes. It sounds minor until you add up the reassurance calls it has replaced.
Submission acknowledgment and follow-up for takeaway ordering
About fifteen minutes of onboarding form, then one call. Send it incomplete if that is faster; missing pieces do not hold up the build.
You never log in to the website. Changes go through the client portal and come back within 2 to 5 working days.
Plan by plan
Every plan carries the website, the ordering flow, hosting, revisions and articles. These are the differences.
Order Starter
Order Engine
Full Kitchen
Search, answers and AI
Four different jobs, all included on every plan. People still search, but they also ask an assistant, and a kitchen that is invisible to one is usually invisible to both.
Titles, descriptions, headings, canonical addresses, sitemaps, internal links and image alt text handled properly, on a site fast enough to be crawled and enjoyed. Then the pages themselves: one per location, one per area you really deliver to, one per menu section worth its own page.
Location pages are built for your cities and neighborhoods, which is where a search near a place turns into an order.
Answer engine optimization means the first sentence under a heading answers the heading, and the facts a customer asks for, delivery radius, pickup window, catering lead time, allergen policy, are stated plainly instead of buried.
FAQ blocks are visible on the page and marked up, never markup alone. Hidden answers break the rules and help nobody.
Assistants summarise sites they can parse and trust. Your site publishes a plain-text llms.txt describing the kitchen and its key pages, keeps your name, address, hours and service area identical everywhere, and states facts in a quotable form.
Nobody can guarantee an appearance in an AI answer, and we do not. We control whether you are readable, consistent and worth quoting.
JSON-LD for the business itself with hours, address and service area, for each service or menu page, for your FAQ blocks and for breadcrumbs, all generated from the same content a visitor reads so the two never drift apart.
Review markup is added only where you have genuine reviews. We never generate a rating that does not exist.
We build location and service-area pages for the places you actually trade in, and never for towns you do not deliver to. Empty doorway pages get filtered and drag down the pages that were honest.
The terms commit to your site starting to rank for local searches in your area within 3 to 5 months of launch, and to continuing the search work at no extra charge if it has not.
How the local search work runs
Included, not an add-on
Written around what your site actually does: takes orders, quotes delivery zones, books catering, sends text messages. Not pasted out of a generator built for a software company.
A policy written around what your site actually collects: order details, contact forms, booking requests and analytics.
Customers and payment providers expect one, and US state privacy laws such as the CCPA and CPRA set expectations about what you tell people.
Order acceptance, delivery zones and minimums, pickup windows, substitutions, cancellations and refunds for orders placed on your site.
When an order goes wrong, the terms decide the conversation. Vague terms turn a five dollar problem into a chargeback.
A cookie page plus a consent banner that actually holds non-essential scripts until someone agrees, rather than a banner that announces cookies it has already set.
A banner that does nothing is worse than no banner: it states a promise the site is not keeping.
A statement of how the site is built and how to report a barrier, backed by a build aimed at WCAG 2.2 AA and the ADA expectations that follow it: keyboard operable, real contrast, labelled form fields, alt text on menu photography.
Accessibility complaints against restaurant websites are common, and an inaccessible menu quietly loses orders from people who would have bought.
These pages help you meet the expectations that apply to a restaurant website. They are not legal advice, and we are not your lawyer: if your state, county or franchise agreement adds a requirement, send it to us and we will build the page around it.
Pricing
Be fair about it
There are cheaper ways to have a website and better ways to spend money than on us, depending on your kitchen. We wrote ten comparisons that say so out loud, including the cases where you should stay exactly where you are.
Every page names what the other option is genuinely better at, and how the two can work together.
Real projects, what we built, and what changed, in the words of the people who run the counter.
Day to day with takeaway ordering, everyone reads the same briefing before the first conversation.
Handover10 working daysRead the case studyWhen it comes to takeaway ordering, visitors can tell asking from agreeing.
Handover15 working daysRead the case studyWith takeaway ordering, staff answer questions with a link to the exact section instead of an attachment.
Handover25 working daysRead the case studyYes. The ordering flow is built as a configurable order, not a fixed product list, so toppings, sides and combo choices work the same way online as they do in person.
Each fulfillment type gets its own timing and instructions in the ordering flow, so a customer sees the estimate that actually applies to their order.
Yes, as a revision, turned around within the plan's standard timeframe with no separate fee for a menu change.
Yes, a catering tray page with its own request form is a common addition for fast casual counters and can be built into your site.
That is the aim. Patties, cheeses, toppings, sides, drinks and combo pricing are built as a configurable order rather than a fixed product list, so the online version does not quietly become the plainest version of every item.
Yes. The price shown reflects the combination the customer has actually built, which is the difference between an order that gets placed and one that gets abandoned at the total.
Yes. Each location page carries its own hours, delivery zone and menu differences, and the ordering flow respects them rather than showing an item one kitchen cannot make.
One revision. It goes up across the menu, the homepage and the ordering flow, and comes down the same way when the season ends, completed within 2 to 5 working days.
A live walk-through, on your screen, of the site you would get.
GetRestaurantSite uses the cookies below. Necessary cookies keep the site working and cannot be turned off.
Saved on this device only. Press Esc to close.