A sandwich shop website earns repeat orders when every bread, meat, cheese and topping choice is represented clearly, the same way a customer would order at the counter.
Common problems
Page architecture
A modifier-driven order flow for bread, protein, cheese and toppings, plus a separate catering request path for larger orders.
From this kind of kitchen
The starting point was our own sent mail, not a template, and it shows. Nothing went live until the person responsible for that subject had signed off the answer. New starters read it too; it has become our reference, not just the customers'.
FAQ research and editorial review for takeaway ordering
Converting our takeaway ordering attachment into proper pages was overdue. Each section has its own link, so answering a question no longer means attaching the whole file. The print-friendly version remains, but it is no longer the only option.
Structured reference pages for takeaway ordering
About fifteen minutes of onboarding form, then one call. Send it incomplete if that is faster; missing pieces do not hold up the build.
You never log in to the website. Changes go through the client portal and come back within 2 to 5 working days.
Plan by plan
Every plan carries the website, the ordering flow, hosting, revisions and articles. These are the differences.
Order Starter
Order Engine
Full Kitchen
Search, answers and AI
Four different jobs, all included on every plan. People still search, but they also ask an assistant, and a kitchen that is invisible to one is usually invisible to both.
Titles, descriptions, headings, canonical addresses, sitemaps, internal links and image alt text handled properly, on a site fast enough to be crawled and enjoyed. Then the pages themselves: one per location, one per area you really deliver to, one per menu section worth its own page.
Location pages are built for your cities and neighborhoods, which is where a search near a place turns into an order.
Answer engine optimization means the first sentence under a heading answers the heading, and the facts a customer asks for, delivery radius, pickup window, catering lead time, allergen policy, are stated plainly instead of buried.
FAQ blocks are visible on the page and marked up, never markup alone. Hidden answers break the rules and help nobody.
Assistants summarise sites they can parse and trust. Your site publishes a plain-text llms.txt describing the kitchen and its key pages, keeps your name, address, hours and service area identical everywhere, and states facts in a quotable form.
Nobody can guarantee an appearance in an AI answer, and we do not. We control whether you are readable, consistent and worth quoting.
JSON-LD for the business itself with hours, address and service area, for each service or menu page, for your FAQ blocks and for breadcrumbs, all generated from the same content a visitor reads so the two never drift apart.
Review markup is added only where you have genuine reviews. We never generate a rating that does not exist.
We build location and service-area pages for the places you actually trade in, and never for towns you do not deliver to. Empty doorway pages get filtered and drag down the pages that were honest.
The terms commit to your site starting to rank for local searches in your area within 3 to 5 months of launch, and to continuing the search work at no extra charge if it has not.
How the local search work runs
Included, not an add-on
Written around what your site actually does: takes orders, quotes delivery zones, books catering, sends text messages. Not pasted out of a generator built for a software company.
A policy written around what your site actually collects: order details, contact forms, booking requests and analytics.
Customers and payment providers expect one, and US state privacy laws such as the CCPA and CPRA set expectations about what you tell people.
Order acceptance, delivery zones and minimums, pickup windows, substitutions, cancellations and refunds for orders placed on your site.
When an order goes wrong, the terms decide the conversation. Vague terms turn a five dollar problem into a chargeback.
A cookie page plus a consent banner that actually holds non-essential scripts until someone agrees, rather than a banner that announces cookies it has already set.
A banner that does nothing is worse than no banner: it states a promise the site is not keeping.
A statement of how the site is built and how to report a barrier, backed by a build aimed at WCAG 2.2 AA and the ADA expectations that follow it: keyboard operable, real contrast, labelled form fields, alt text on menu photography.
Accessibility complaints against restaurant websites are common, and an inaccessible menu quietly loses orders from people who would have bought.
These pages help you meet the expectations that apply to a restaurant website. They are not legal advice, and we are not your lawyer: if your state, county or franchise agreement adds a requirement, send it to us and we will build the page around it.
Pricing
Be fair about it
There are cheaper ways to have a website and better ways to spend money than on us, depending on your kitchen. We wrote ten comparisons that say so out loud, including the cases where you should stay exactly where you are.
Every page names what the other option is genuinely better at, and how the two can work together.
Real projects, what we built, and what changed, in the words of the people who run the counter.
For takeaway ordering, visitors and staff read from one approved set of answers.
Handover20 working daysRead the case studyWith takeaway ordering, what goes live is what was approved, verifiably.
Handover25 working daysRead the case studyDay to day with takeaway ordering, the opening message does the work the third message used to do.
Handover10 working daysRead the case studyYes. Bread, protein, cheese, toppings and sauces are all represented as real modifiers in the ordering flow, matching how a made-to-order sandwich is actually built.
Yes. Catering and party platters get their own page and request path with the lead time your kitchen needs, separate from same-day lunch ordering.
A simple page describing how your loyalty or rewards program works is a common addition. Running the program itself depends on the tool you already use for it.
Each location gets its own page with its own hours, delivery zone and any menu differences, rather than a single shared page listing every address.
Bread, protein, cheese, toppings and sauces are real modifiers, grouped the way your counter works, with sensible defaults so a quick lunch order stays quick and a fussy order is still possible.
Catering gets its own page, its own lead time and its own request path, so a twenty-platter order for Thursday never lands in the same queue as a sandwich for right now.
We can build a clear page explaining how yours works and where to sign up. Running the scheme itself depends on the tool you already use for it, and we will say so rather than imply we provide it.
Usually a catering page written for the person ordering for other people: per-head guidance, lead times, delivery windows, invoicing notes and a way to repeat last month's order without rebuilding it.
A live walk-through, on your screen, of the site you would get.
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