A fried chicken or wings website converts when the combo meals and sauce choices are as easy to configure online as they are to order at the counter.
Common problems
Page architecture
A pricing and modifier structure for buckets, baskets and combo meals, with sauce, heat level and side choices built into checkout.
From this kind of kitchen
They pushed us to be precise about takeaway ordering, which felt slow at first and right at the end. It explains what an inquiry achieves and is honest about what still needs a proper discussion. Correcting the site's accidental promises is no longer part of our calls.
Service scope and expectations for takeaway ordering
We have more than one contact point, and the old takeaway ordering page never said which applied where. Inquiries arrive at the right office already labelled, no internal relay required. Simpler for visitors, and much simpler for whoever covers the phone.
Location information and contact routing for takeaway ordering
About fifteen minutes of onboarding form, then one call. Send it incomplete if that is faster; missing pieces do not hold up the build.
You never log in to the website. Changes go through the client portal and come back within 2 to 5 working days.
Plan by plan
Every plan carries the website, the ordering flow, hosting, revisions and articles. These are the differences.
Order Starter
Order Engine
Full Kitchen
Search, answers and AI
Four different jobs, all included on every plan. People still search, but they also ask an assistant, and a kitchen that is invisible to one is usually invisible to both.
Titles, descriptions, headings, canonical addresses, sitemaps, internal links and image alt text handled properly, on a site fast enough to be crawled and enjoyed. Then the pages themselves: one per location, one per area you really deliver to, one per menu section worth its own page.
Location pages are built for your cities and neighborhoods, which is where a search near a place turns into an order.
Answer engine optimization means the first sentence under a heading answers the heading, and the facts a customer asks for, delivery radius, pickup window, catering lead time, allergen policy, are stated plainly instead of buried.
FAQ blocks are visible on the page and marked up, never markup alone. Hidden answers break the rules and help nobody.
Assistants summarise sites they can parse and trust. Your site publishes a plain-text llms.txt describing the kitchen and its key pages, keeps your name, address, hours and service area identical everywhere, and states facts in a quotable form.
Nobody can guarantee an appearance in an AI answer, and we do not. We control whether you are readable, consistent and worth quoting.
JSON-LD for the business itself with hours, address and service area, for each service or menu page, for your FAQ blocks and for breadcrumbs, all generated from the same content a visitor reads so the two never drift apart.
Review markup is added only where you have genuine reviews. We never generate a rating that does not exist.
We build location and service-area pages for the places you actually trade in, and never for towns you do not deliver to. Empty doorway pages get filtered and drag down the pages that were honest.
The terms commit to your site starting to rank for local searches in your area within 3 to 5 months of launch, and to continuing the search work at no extra charge if it has not.
How the local search work runs
Included, not an add-on
Written around what your site actually does: takes orders, quotes delivery zones, books catering, sends text messages. Not pasted out of a generator built for a software company.
A policy written around what your site actually collects: order details, contact forms, booking requests and analytics.
Customers and payment providers expect one, and US state privacy laws such as the CCPA and CPRA set expectations about what you tell people.
Order acceptance, delivery zones and minimums, pickup windows, substitutions, cancellations and refunds for orders placed on your site.
When an order goes wrong, the terms decide the conversation. Vague terms turn a five dollar problem into a chargeback.
A cookie page plus a consent banner that actually holds non-essential scripts until someone agrees, rather than a banner that announces cookies it has already set.
A banner that does nothing is worse than no banner: it states a promise the site is not keeping.
A statement of how the site is built and how to report a barrier, backed by a build aimed at WCAG 2.2 AA and the ADA expectations that follow it: keyboard operable, real contrast, labelled form fields, alt text on menu photography.
Accessibility complaints against restaurant websites are common, and an inaccessible menu quietly loses orders from people who would have bought.
These pages help you meet the expectations that apply to a restaurant website. They are not legal advice, and we are not your lawyer: if your state, county or franchise agreement adds a requirement, send it to us and we will build the page around it.
Pricing
Be fair about it
There are cheaper ways to have a website and better ways to spend money than on us, depending on your kitchen. We wrote ten comparisons that say so out loud, including the cases where you should stay exactly where you are.
Every page names what the other option is genuinely better at, and how the two can work together.
Real projects, what we built, and what changed, in the words of the people who run the counter.
When it comes to takeaway ordering, a visitor can go from the overview to a relevant inquiry without doubling back through the menu.
Handover15 working daysRead the case studyFor takeaway ordering, every request carries a visible owner and an obvious handover route.
Handover20 working daysRead the case studyDay to day with takeaway ordering, mornings begin with a structured queue instead of a scavenger hunt.
Handover10 working daysRead the case studyYes. Bucket sizes, piece counts and combo pricing are laid out as a scannable, priced list rather than a paragraph, matching how a customer actually compares options.
Yes, as a revision. We add and remove limited-time items on the schedule you need, with no rebuild required each time.
Yes. The ordering flow asks upfront and shows the correct time estimate and any minimum order for whichever the customer chooses.
Yes, a catering and group order page with its own form is a common addition and can be built as part of your site.
Whichever matches how your kitchen fires the order. The modifier structure is built from your real workflow during onboarding, so the ticket that prints is one your cooks can actually work from.
Yes, as a catering path with its own lead time and minimum, separate from same-day ordering, so a fifty-wing order does not arrive as a normal ticket twenty minutes before kickoff.
Send it and it goes live as a revision, on the homepage and in the ordering flow, for as long as you want it, then comes off the same way. No rebuild, no extra fee.
The things people actually search before ordering: how to keep wings crisp on a twenty minute delivery, what a party pack should contain per person, how to order for a game day crowd. Each one links back to your menu and catering pages.
A live walk-through, on your screen, of the site you would get.
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