A pizza takeaway website works when someone can build their order, from crust to toppings, without calling to ask what is available, and see a delivery time they can actually trust.
Common problems
Page architecture
A build-your-own pizza flow, sizes, crusts, toppings and combo deals, that checks out on your own site and lands in the system you use to fire tickets.
From this kind of kitchen
I tested the takeaway ordering page on my own phone before we approved anything. The essentials are within the first screen, with an obvious way to inquire. Sending the link by text during a call finally works the way it should.
Mobile navigation and page layout for takeaway ordering
The scenario I cared about was the one nobody demos: the takeaway ordering form going down. The answer became a published fallback plus a delivery check we can run ourselves. It is the kind of thoroughness you only notice when you need it.
Contact resilience and delivery checks for takeaway ordering
About fifteen minutes of onboarding form, then one call. Send it incomplete if that is faster; missing pieces do not hold up the build.
You never log in to the website. Changes go through the client portal and come back within 2 to 5 working days.
Plan by plan
Every plan carries the website, the ordering flow, hosting, revisions and articles. These are the differences.
Order Starter
Order Engine
Full Kitchen
Where you trade
Pizza is the most competitive local search in most American towns, and the shops we build for are spread across states like Texas, Florida, New York and Illinois. Your pages are written for your neighborhoods and your delivery zone, never a template with a city name dropped in.
Search, answers and AI
Four different jobs, all included on every plan. People still search, but they also ask an assistant, and a kitchen that is invisible to one is usually invisible to both.
Titles, descriptions, headings, canonical addresses, sitemaps, internal links and image alt text handled properly, on a site fast enough to be crawled and enjoyed. Then the pages themselves: one per location, one per area you really deliver to, one per menu section worth its own page.
Location pages are built for your cities and neighborhoods, which is where a search near a place turns into an order.
Answer engine optimization means the first sentence under a heading answers the heading, and the facts a customer asks for, delivery radius, pickup window, catering lead time, allergen policy, are stated plainly instead of buried.
FAQ blocks are visible on the page and marked up, never markup alone. Hidden answers break the rules and help nobody.
Assistants summarise sites they can parse and trust. Your site publishes a plain-text llms.txt describing the kitchen and its key pages, keeps your name, address, hours and service area identical everywhere, and states facts in a quotable form.
Nobody can guarantee an appearance in an AI answer, and we do not. We control whether you are readable, consistent and worth quoting.
JSON-LD for the business itself with hours, address and service area, for each service or menu page, for your FAQ blocks and for breadcrumbs, all generated from the same content a visitor reads so the two never drift apart.
Review markup is added only where you have genuine reviews. We never generate a rating that does not exist.
We build location and service-area pages for the places you actually trade in, and never for towns you do not deliver to. Empty doorway pages get filtered and drag down the pages that were honest.
The terms commit to your site starting to rank for local searches in your area within 3 to 5 months of launch, and to continuing the search work at no extra charge if it has not.
How the local search work runs
Included, not an add-on
Written around what your site actually does: takes orders, quotes delivery zones, books catering, sends text messages. Not pasted out of a generator built for a software company.
A policy written around what your site actually collects: order details, contact forms, booking requests and analytics.
Customers and payment providers expect one, and US state privacy laws such as the CCPA and CPRA set expectations about what you tell people.
Order acceptance, delivery zones and minimums, pickup windows, substitutions, cancellations and refunds for orders placed on your site.
When an order goes wrong, the terms decide the conversation. Vague terms turn a five dollar problem into a chargeback.
A cookie page plus a consent banner that actually holds non-essential scripts until someone agrees, rather than a banner that announces cookies it has already set.
A banner that does nothing is worse than no banner: it states a promise the site is not keeping.
A statement of how the site is built and how to report a barrier, backed by a build aimed at WCAG 2.2 AA and the ADA expectations that follow it: keyboard operable, real contrast, labelled form fields, alt text on menu photography.
Accessibility complaints against restaurant websites are common, and an inaccessible menu quietly loses orders from people who would have bought.
These pages help you meet the expectations that apply to a restaurant website. They are not legal advice, and we are not your lawyer: if your state, county or franchise agreement adds a requirement, send it to us and we will build the page around it.
Pricing
Be fair about it
There are cheaper ways to have a website and better ways to spend money than on us, depending on your kitchen. We wrote ten comparisons that say so out loud, including the cases where you should stay exactly where you are.
Every page names what the other option is genuinely better at, and how the two can work together.
Real projects, what we built, and what changed, in the words of the people who run the counter.
With takeaway ordering, both sides now share the same picture: the inquiry is received, the next step is stated and corrections have a clear route.
Handover25 working daysRead the case studyFor takeaway ordering, the plan for a bad day is written down and tested.
Handover20 working daysRead the case studyDay to day with takeaway ordering, the opening message does the work the third message used to do.
Handover10 working daysRead the case studyYes. The ordering flow is built around how a pizza is actually priced and built, including split toppings, size tiers and combo deals, rather than a generic product list.
In most cases, yes, by API, Zapier or Make. Tell us what you run for dispatch during onboarding and we scope the connection as part of the build.
Yes. Most shops run both. The goal is to make your own site the easiest place to order from, not to remove other channels you already rely on.
Send us the deal and it goes live as a revision, shown on the homepage and the ordering flow for as long as you need it, then removed the same way.
It is a revision, completed within 2 to 5 working days, and there is no limit on how much goes into one request. A Friday special, a price change across every size, and a new crust option can all be the same request.
Yes. Each location gets its own page with its own hours, delivery zone, phone number and any menu differences, rather than one page listing two addresses. That is also what gives each neighborhood something to rank for.
Scheduled pickup and delivery times are part of the ordering flow when your kitchen works that way. Tell us the windows you can actually hit during onboarding and we configure them, rather than promising a time your ovens cannot.
On the plans that include the AI Engine it answers the calls your team cannot, using your delivery zones, hours and menu, and passes the caller's details to you. The people asking "how far do you deliver" stop interrupting the line.
A live walk-through, on your screen, of the site you would get.
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