A food truck or ghost kitchen website works when a visitor can immediately see where you are today, or that you have no storefront at all, and place an order without confusion.
Common problems
Page architecture
A homepage schedule block you update yourself as a quick revision, paired with one order link that works from search, social or a QR code on the truck.
From this kind of kitchen
I tested the takeaway ordering page on my own phone before we approved anything. The essentials are within the first screen, with an obvious way to inquire. Sending the link by text during a call finally works the way it should.
Mobile navigation and page layout for takeaway ordering
The brief I gave them was simple: demonstrate, do not proclaim. The claims are still there, but now they come with the evidence attached. Visitors arrive having already seen how we operate, which shortens the first conversation.
Reference content and service presentation for takeaway ordering
About fifteen minutes of onboarding form, then one call. Send it incomplete if that is faster; missing pieces do not hold up the build.
You never log in to the website. Changes go through the client portal and come back within 2 to 5 working days.
Plan by plan
Every plan carries the website, the ordering flow, hosting, revisions and articles. These are the differences.
Order Starter
Order Engine
Full Kitchen
Where you trade
Trucks and delivery-only kitchens live or die by route and coverage, which looks completely different in Arizona than it does in Ohio or Georgia. We build the schedule and coverage pages around where you actually park and deliver, not around a list of towns you have never served.
Search, answers and AI
Four different jobs, all included on every plan. People still search, but they also ask an assistant, and a kitchen that is invisible to one is usually invisible to both.
Titles, descriptions, headings, canonical addresses, sitemaps, internal links and image alt text handled properly, on a site fast enough to be crawled and enjoyed. Then the pages themselves: one per location, one per area you really deliver to, one per menu section worth its own page.
Location pages are built for your cities and neighborhoods, which is where a search near a place turns into an order.
Answer engine optimization means the first sentence under a heading answers the heading, and the facts a customer asks for, delivery radius, pickup window, catering lead time, allergen policy, are stated plainly instead of buried.
FAQ blocks are visible on the page and marked up, never markup alone. Hidden answers break the rules and help nobody.
Assistants summarise sites they can parse and trust. Your site publishes a plain-text llms.txt describing the kitchen and its key pages, keeps your name, address, hours and service area identical everywhere, and states facts in a quotable form.
Nobody can guarantee an appearance in an AI answer, and we do not. We control whether you are readable, consistent and worth quoting.
JSON-LD for the business itself with hours, address and service area, for each service or menu page, for your FAQ blocks and for breadcrumbs, all generated from the same content a visitor reads so the two never drift apart.
Review markup is added only where you have genuine reviews. We never generate a rating that does not exist.
We build location and service-area pages for the places you actually trade in, and never for towns you do not deliver to. Empty doorway pages get filtered and drag down the pages that were honest.
The terms commit to your site starting to rank for local searches in your area within 3 to 5 months of launch, and to continuing the search work at no extra charge if it has not.
How the local search work runs
Included, not an add-on
Written around what your site actually does: takes orders, quotes delivery zones, books catering, sends text messages. Not pasted out of a generator built for a software company.
A policy written around what your site actually collects: order details, contact forms, booking requests and analytics.
Customers and payment providers expect one, and US state privacy laws such as the CCPA and CPRA set expectations about what you tell people.
Order acceptance, delivery zones and minimums, pickup windows, substitutions, cancellations and refunds for orders placed on your site.
When an order goes wrong, the terms decide the conversation. Vague terms turn a five dollar problem into a chargeback.
A cookie page plus a consent banner that actually holds non-essential scripts until someone agrees, rather than a banner that announces cookies it has already set.
A banner that does nothing is worse than no banner: it states a promise the site is not keeping.
A statement of how the site is built and how to report a barrier, backed by a build aimed at WCAG 2.2 AA and the ADA expectations that follow it: keyboard operable, real contrast, labelled form fields, alt text on menu photography.
Accessibility complaints against restaurant websites are common, and an inaccessible menu quietly loses orders from people who would have bought.
These pages help you meet the expectations that apply to a restaurant website. They are not legal advice, and we are not your lawyer: if your state, county or franchise agreement adds a requirement, send it to us and we will build the page around it.
Pricing
Be fair about it
There are cheaper ways to have a website and better ways to spend money than on us, depending on your kitchen. We wrote ten comparisons that say so out loud, including the cases where you should stay exactly where you are.
Every page names what the other option is genuinely better at, and how the two can work together.
We have no published case study from this exact kind of kitchen yet. These come closest.
Day to day with takeaway ordering, the opening message does the work the third message used to do.
Handover10 working daysRead the case studyWhen it comes to takeaway ordering, a visitor can go from the overview to a relevant inquiry without doubling back through the menu.
Handover15 working daysRead the case studyFor takeaway ordering, visitors and staff read from one approved set of answers.
Handover20 working daysRead the case studySchedule and location updates are handled as fast revisions within your plan's turnaround, so the site never shows yesterday's stop.
Yes. Each brand can get its own page or its own section with a clear identity, ordering into the same kitchen operation behind the scenes.
No. A ghost kitchen with no public storefront states that plainly rather than listing an address the public should not visit, and the site is built around delivery and pickup coordination instead.
Yes, a private event or truck booking request page is a common addition for mobile food businesses and can be built as part of your site.
Send the schedule and it is live as a fast revision within the plan's turnaround. The homepage carries the current week rather than a stale calendar from two months ago.
Yes. Each brand can have its own page or section with its own identity and menu, all ordering into the same kitchen operation, without pretending they are separate physical locations.
State the coverage area instead. A delivery-only kitchen should say plainly that it has no dining room, which stops the calls asking to come and sit down and keeps your local listings honest.
That is the point of a single order link: the same address works from a search result, a social profile and a sticker on the serving window, so you never have to explain where to order.
A live walk-through, on your screen, of the site you would get.
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