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A phone-friendly route into takeaway ordering

Southern fried chicken shop in Provo, Utah. When it comes to takeaway ordering, a visitor can go from the overview to a relevant inquiry without doubling back through the menu.

Job ticket

Kitchen
Southern fried chicken shop
Where
Provo, Utah
Team
14 staff
Run as
One locally managed operation

Working days to handover15

Where the kitchen started

Everything about takeaway ordering was organized for desktop browsing. On smaller screens the route to an inquiry was buried under introductory text.

What it was costing the team

With takeaway ordering, people gave up partway through the menu or called simply to ask where things were. Even the team struggled to direct someone to the right page without a desktop in front of them.

What we built

The fix, in the order a customer meets it

The mobile structure was flattened into a short path: an overview, delivery boundaries and current collection hours and a prominently labeled inquiry button. Sections were resequenced to match the questions people ask first.

On the ticket

  • Mobile navigation
  • Short page sections
  • Visible contact action
  • Readable text sizing

Items4

15

working days, content approval to handover

How the time was spent

  1. Content approved

    The clock starts when the kitchen signs off the content, not at purchase.

  2. Build and staff review

    The work is built, then checked by the staff who will use it before anything goes live.

  3. Handover

    15 working days after content approval, including staff review and handover.

What changed

When it comes to takeaway ordering, a visitor can go from the overview to a relevant inquiry without doubling back through the menu. Staff also have one tidy page to share when helping someone away from a desk.

Directing someone to takeaway ordering used to mean describing the menu over the phone. Now it is one link and one sentence.

Derek CranfordOnline orders coordinator, Southern fried chicken shopProvo, Utah

Does your ordering page have the same gap?

We will look at your current site on the call and say plainly which of these problems it has, and which it does not.

Questions about this project

How long did this project take?

15 working days after content approval, including staff review and handover. For comparison, a new GetRestaurantSite site goes live in 7 days on Order Starter, and changes after launch are made within 2 to 5 working days.

What was built for this southern fried chicken shop?

The mobile structure was flattened into a short path: an overview, delivery boundaries and current collection hours and a prominently labeled inquiry button. Sections were resequenced to match the questions people ask first. The pieces used were: mobile navigation, short page sections, visible contact action, readable text sizing.

Can my kitchen get the same thing?

Work like this is part of how every site is built and managed, on every plan from $117 a month, with a $647 one-time build fee invoiced only after launch. The quickest way to see what applies to your kitchen is to book a demo.

Why is the business not named?

Clients are described by the kind of kitchen, the region and the size of the team only. The quote is the client contact's own words, used with permission.

See it built for your kitchen

Plans from $117 a month, a $647 build fee invoiced only after launch, domain and hosting included.

Book a demo

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