A real page per location
Content specific to each address, not a template with the city swapped.
Multi-location restaurant website architecture built to avoid thin, duplicated pages
A multi-location restaurant website works when every location has a real page written for its own address, menu differences and delivery zone, rather than one template with the city name changed, because search engines and customers both notice the difference.
What it costs
- Plans$117 a month
- Build fee$647, after launch
- Live in7 days
- Revisions5 a month
- Domain and hostingIncluded
Who this is for
Is this page describing your kitchen?
This page is for an operator with two or more kitchens, where the website has not kept up with the business. Each shop has its own hours, its own delivery zone, sometimes its own menu, and the site is still the one built when there was one location and a single phone number.
The signs
Four things that mean it is time
- One page lists every address in a paragraph.
- Customers turn up at the shop that is closed on Mondays.
- Each location competes with the others in search, or none of them rank at all.
- A price change means editing the same thing in three places, so it gets done in one.
Why copy-pasted location pages fail
Search engines penalize thin, near-duplicate content, and customers notice it too when a location page reads identically to the one across town. Each location page we build carries content specific to that address: its own hours, its own delivery zone, any menu differences, and enough local detail to read as a real page rather than a placeholder.
Routing orders to the right kitchen
An order on a multi-location site needs to route to the correct kitchen, whether that is detected from the customer's delivery address, chosen from a location selector, or set by which page the order was placed from. This prevents an order in one town ending up at a kitchen that cannot actually deliver it.
Consistent brand, independent locations
Menu items, pricing and delivery zones can be scoped per location if your operation requires it, while the overall brand, colors and core menu descriptions stay consistent across every location page. This balance is decided during onboarding based on how your restaurant is actually structured.
What is included
What you actually get, line by line
All of it inside the monthly plan. Nothing below is quoted separately or billed by the hour.
- A real page per location with its own hours, delivery zone, phone, menu differences and directions
- A location picker that survives someone landing on the wrong page from search
- Ordering that knows which kitchen is fulfilling, so nothing is offered that cannot be made there
- Shared brand, local detail: one design system, genuinely different local content
- Structured data per location so each shop is understood as its own place
- A structure that absorbs a fourth and fifth location without a redesign
What lands in the build
A location finder
So a customer can find the right kitchen for their address quickly.
Location-based order routing
Every order sent to the correct kitchen or fulfillment system.
Scoped menu and pricing per location
Set independently if your locations genuinely differ.
One consistent brand
Shared colors and core menu descriptions across every location.
What is not included
The things we will not pretend to do
- Franchise management software or per-franchisee logins.
- Writing local content we cannot verify. Neighborhood detail comes from your managers.
- Separate domains per location, which usually splits your authority rather than multiplying it.
If one of these is the thing you actually need, say so on the call. We would rather point you somewhere else than sell you a plan that does not fit.
What drives the work
The price is fixed. This is what changes the effort
You pay the plan price whatever your kitchen looks like. These are the things that decide how much of the first two weeks we spend on structure, and they are worth thinking about before the onboarding call.
- How many locations, and how much genuinely differs between them
- Whether ordering routes to one system or one per shop
- How much local detail each manager can give us for their page
Plans start at $117 a month with a $647 one-time build fee invoiced only after launch. See all three plans.
How the work is done
Four steps, and what you do at each one
- 1
Onboarding form and one call
About fifteen minutes of form, then a call where we fill the gaps and agree the launch date. The launch clock starts at the call, not at purchase.
- 2
Structure before decoration
Menu sections, modifiers, zones, locations and the ordering path are agreed first, because that is what the design has to serve.
- 3
Build and review
Every page custom coded and checked against the 90+ PageSpeed target on mobile and desktop. You see it and say what is wrong before anyone else does.
- 4
Launch, then the weekly work
Live in 7 days on Order Starter. After that: articles, revisions and technical checks every week, and the build fee invoiced only once you have approved the site.
From a kitchen like yours
One operator, one specific change
The scenario I cared about was the one nobody demos: the takeaway ordering form going down. The answer became a published fallback plus a delivery check we can run ourselves. It is the kind of thoroughness you only notice when you need it.
Nicholas WinthropWeekend manager, Italian pasta takeaway kitchenTulsa, OklahomaContact resilience and delivery checks for takeaway ordering
Plans
Three ways to run this
Order Engine
Everything, plus the AI Engine
- Live in 10 days
- 2 articles a week
- AI receptionist, chat and messaging
Full Kitchen
Everything, plus the Content Engine
- Live in 15 days
- 3 articles a week
- AI receptionist, chat and messaging
- Social posts and reels
Where you trade
Local, in the real sense of the word
Groups we build for usually spread across a metro area first and a state line second. Whether the second shop is twenty minutes away in Illinois or a different market entirely in North Carolina, each one gets its own page written from its own manager's answers.
Guarantees
The promises that are actually in the contract
Every line below is in the terms and conditions, not just on this page. If a claim only exists in marketing copy, it is not a guarantee.
90+ PageSpeed, in writing
We guarantee a Google PageSpeed score of 90+ on mobile and desktop for pages we build and host. If a page falls below it because of our work, we fix it at no charge.
Local rankings inside 3 to 5 months
The terms commit to your site starting to rank for local searches in your area within 3 to 5 months of launch. If it has not, we continue the search work at no additional charge until it does.
The build fee is invoiced after you approve the site
The $647 one-time build fee is not taken at signup. It is invoiced once your site is live and you have said you are happy with it, which is why it is not refundable afterwards.
No hourly billing, ever
5 revisions a month are included and a revision has no size limit. After the fifth, each is a flat $20. Everything is completed within 2 to 5 working days.
The domain and your content stay yours
Your domain is registered in your name, and if you leave you tell us where to send it and we transfer it at no charge. On cancellation we provide an export of your content and articles within 14 days.
Cancel with 2 business days notice
By email, before your next invoice date. No lock-in period, no exit fee, no clause that keeps billing you for a site you asked us to stop.
The limits are stated too: neither guarantee covers changes you or a third party make, content published against our advice, or rankings for terms outside your area. Neither entitles you to a refund. The remedy is the corrective work, done at our cost.
Be fair about it
Doing this another way
There are cheaper ways to have a website and better ways to spend money than on us, depending on your kitchen. We wrote ten comparisons that say so out loud, including the cases where you should stay exactly where you are.
- WordPressPowerful and open, but you own the maintenance, the plugins and the 8pm emergency.
- WixQuick and cheap to start. Everything after launch day is still your job.
- GoHighLevel builderSame outcome possible, different question: who maintains it after launch week?
- A freelancerOften a better build than a template. The question is who answers in month six.
- A marketing agencyAgencies create demand. The site converts it. Fix the destination first.
- SquarespaceThe prettiest builder. Still leaves the ordering, the structure and the weekly work to you.
Read all ten comparisons
Every page names what the other option is genuinely better at, and how the two can work together.
Questions about multi-location restaurant website design
How many locations can the site support?
There is no fixed limit built into the architecture itself. The number of location pages is scoped during onboarding and can grow over time as revisions.
Can each location manage its own menu or hours?
Yes, if your structure calls for it. Menu and hour differences by location can be scoped, and client portal access can be arranged so a location manager requests their own updates.
Does pricing have to be the same across all locations?
No. Pricing can be set per location or kept consistent brand-wide, depending on how your operation actually runs.
How do you avoid duplicate content penalties across location pages?
Each location page is written with content specific to that address rather than a shared template with only the city name changed, which is the core defense against thin or duplicate content.
Should each location have its own website?
Almost never. Separate domains split your search authority and multiply the maintenance. One site with a real page per location concentrates the value and still lets each shop rank locally.
How do you stop location pages cannibalising each other?
By making them genuinely different: distinct hours, zones, menu notes, directions, parking, landmarks and local questions. Pages that differ only by city name are what search engines filter.
What happens when we open another shop?
It is a revision within your allowance in most cases: a new page following the same structure, its own zone and hours, added to the picker and the sitemap. Larger scopes are agreed with you first.
Can different locations run different prices?
Yes. Per-location menus and pricing are built where your shops genuinely differ, so the site never quotes a price one kitchen does not charge.
Case studies that used this
Real kitchens where this work was part of the fix, and what changed for them.
- Sushi collection kitchen Fort Wayne, Indiana
Local answers for takeaway ordering inquiries
For takeaway ordering, inquiries arrive pre-addressed to the correct office.
Handover20 working daysRead the case study - Chinese takeaway with collection counter Albuquerque, New Mexico
Making the first response to takeaway ordering count
Day to day with takeaway ordering, the opening message does the work the third message used to do.
Handover10 working daysRead the case study - Southern fried chicken shop Provo, Utah
A phone-friendly route into takeaway ordering
When it comes to takeaway ordering, a visitor can go from the overview to a relevant inquiry without doubling back through the menu.
Handover15 working daysRead the case study
See it built for your business
A live walk-through of the site you would get, in about 30 minutes. Plans from $117 a month, the $647 build fee invoiced only after launch, domain and hosting included.
Book a demoOr email and a person replies within one working day.