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Ghost kitchen website design that never pretends there is a storefront

Ghost kitchen website design works when the site is honest that there is no dining room to visit and builds the entire experience around delivery and pickup coordination instead.

What it costs

  • Plans$117 a month
  • Build fee$647, after launch
  • Live in7 days
  • Revisions5 a month
  • Domain and hostingIncluded
One kitchen, many brands: delivery-only, no storefront. Each brand its own identity. A reason to order direct. Coverage area shown honestly. Tito carries bags from the kitchen hatch

Who this is for

Is this page describing your kitchen?

This page is for an operator with no dining room and often more than one brand running out of one kitchen. Your customers meet you inside a delivery app, and the direct site has to do two jobs: be honest that there is no storefront, and give a reason to order direct next time.

The signs

Four things that mean it is time

  • People ask whether they can come and sit down, because nothing says otherwise.
  • Two or three concepts share one confusing page.
  • Every order arrives through an app, so you have no customer list of your own.
  • Your address appears publicly even though the public should not visit it.

Designing around delivery-only, not around a fake front door

A ghost kitchen site should never borrow the visual conventions of a sit-down restaurant, an address to visit, a dining room photo, because none of that exists. The design leads with the menu, the order link and honest delivery coverage, and states plainly that the kitchen is delivery and pickup only.

One kitchen, multiple brands, handled cleanly

Many ghost kitchens run more than one concept out of the same physical space. The design can present each brand with its own identity and menu, ordering into the same operational backend, without confusing a customer into thinking they are separate physical locations.

Built for a delivery-app-first customer

Most ghost kitchen customers discover the brand through a delivery app before ever seeing the direct site. The design is built to convert that same customer into a direct order next time, with a clear reason to order from your own site instead.

What is included

What you actually get, line by line

All of it inside the monthly plan. Nothing below is quoted separately or billed by the hour.

  • A delivery-only layout with no borrowed storefront conventions
  • A page or section per brand, each with its own identity and menu, ordering into one operation
  • Coverage stated as the area you deliver to, without publishing a door people will knock on
  • A direct-order reason built into the page, so an app customer has something to gain by coming back
  • Structured data and facts an assistant can quote when someone asks where to get your food
  • A clear pickup path if you allow collection at a service window

What lands in the build

  • An honest delivery-only layout

    No storefront visuals or address that implies a dining room that does not exist.

  • Multi-brand support

    Separate identities for each concept run from the same kitchen, if you operate more than one.

  • A direct-order incentive built into the design

    A clear reason for a delivery-app customer to order directly next time.

  • Coverage area shown honestly

    The real area you deliver to, without an address the public should not visit.

  • Ongoing design revisions

    New brands, menu changes and coverage updates turned around in days.

What is not included

The things we will not pretend to do

  • Getting you listed on delivery apps, or changing your terms with them.
  • Brand naming or logo design for a new concept, beyond applying what you have.
  • Kitchen operations software. We connect to it, we do not run it.

If one of these is the thing you actually need, say so on the call. We would rather point you somewhere else than sell you a plan that does not fit.

What drives the work

The price is fixed. This is what changes the effort

You pay the plan price whatever your kitchen looks like. These are the things that decide how much of the first two weeks we spend on structure, and they are worth thinking about before the onboarding call.

  • How many brands run from the kitchen and whether each needs its own identity
  • Whether ordering routes into one system or several
  • How much of the existing brand material is usable as-is

Plans start at $117 a month with a $647 one-time build fee invoiced only after launch. See all three plans.

How the work is done

Four steps, and what you do at each one

  1. 1

    Onboarding form and one call

    About fifteen minutes of form, then a call where we fill the gaps and agree the launch date. The launch clock starts at the call, not at purchase.

  2. 2

    Structure before decoration

    Menu sections, modifiers, zones, locations and the ordering path are agreed first, because that is what the design has to serve.

  3. 3

    Build and review

    Every page custom coded and checked against the 90+ PageSpeed target on mobile and desktop. You see it and say what is wrong before anyone else does.

  4. 4

    Launch, then the weekly work

    Live in 7 days on Order Starter. After that: articles, revisions and technical checks every week, and the build fee invoiced only once you have approved the site.

From a kitchen like yours

One operator, one specific change

  • Updating takeaway ordering content used to mean describing a change by phone and hoping. The request format is short and explicit, and the preview shows exactly what will change. Far easier than narrating edits and hoping they survived the telling.

    Wilfred WaverlyCustomer inquiries supervisor, Peri-peri chicken shopReno, Nevada

    Content approvals and change requests for takeaway ordering

Plans

Three ways to run this

  • Order Starter

    The website, fully managed

    • Live in 7 days
    • 2 articles a week
    What is in Order Starter
  • Order Engine

    Everything, plus the AI Engine

    • Live in 10 days
    • 2 articles a week
    • AI receptionist, chat and messaging
    What is in Order Engine
  • Full Kitchen

    Everything, plus the Content Engine

    • Live in 15 days
    • 3 articles a week
    • AI receptionist, chat and messaging
    • Social posts and reels
    What is in Full Kitchen

Guarantees

The promises that are actually in the contract

Every line below is in the terms and conditions, not just on this page. If a claim only exists in marketing copy, it is not a guarantee.

  • 90+ PageSpeed, in writing

    We guarantee a Google PageSpeed score of 90+ on mobile and desktop for pages we build and host. If a page falls below it because of our work, we fix it at no charge.

  • Local rankings inside 3 to 5 months

    The terms commit to your site starting to rank for local searches in your area within 3 to 5 months of launch. If it has not, we continue the search work at no additional charge until it does.

  • The build fee is invoiced after you approve the site

    The $647 one-time build fee is not taken at signup. It is invoiced once your site is live and you have said you are happy with it, which is why it is not refundable afterwards.

  • No hourly billing, ever

    5 revisions a month are included and a revision has no size limit. After the fifth, each is a flat $20. Everything is completed within 2 to 5 working days.

  • The domain and your content stay yours

    Your domain is registered in your name, and if you leave you tell us where to send it and we transfer it at no charge. On cancellation we provide an export of your content and articles within 14 days.

  • Cancel with 2 business days notice

    By email, before your next invoice date. No lock-in period, no exit fee, no clause that keeps billing you for a site you asked us to stop.

The limits are stated too: neither guarantee covers changes you or a third party make, content published against our advice, or rankings for terms outside your area. Neither entitles you to a refund. The remedy is the corrective work, done at our cost.

Questions about ghost kitchen website design

Do we need to list a physical address?

No. A ghost kitchen with no public storefront does not need to list an address the public should visit, and we design around delivery and pickup coordination instead.

Can one site handle more than one brand from our kitchen?

Yes. Each brand can get its own page or its own section with its own identity and menu, while ordering routes into the same kitchen operation.

How do you get a delivery-app customer to order directly?

Through clear on-site incentive and a genuinely easier ordering experience, since the site itself cannot mention what a third-party app charges.

Can we add a new concept later without rebuilding the site?

Yes, a new brand or concept is scoped and added as a revision using the same design system, not a separate rebuild.

Should a ghost kitchen publish an address at all?

Only if you want people arriving. Most delivery-only kitchens state the coverage area instead and keep the address for suppliers and couriers, which is also a cleaner story for local listings.

Can three brands share one plan?

Usually yes, as sections or pages inside one site. If a brand needs its own domain and its own ordering flow, tell us during onboarding and we will be straight with you about whether that is a second plan.

How do we get app customers to order direct?

The site gives them a reason and a path: an order link that works from a QR code on the packaging, a page that loads instantly, and a menu with everything the app version hides. We build that; what you offer them is your call.

Does a delivery-only kitchen need location pages?

It needs coverage pages, which is a different thing: the neighborhoods you deliver to, written honestly, rather than a page implying a storefront on every high street.

See it built for your business

A live walk-through of the site you would get, in about 30 minutes. Plans from $117 a month, the $647 build fee invoiced only after launch, domain and hosting included.

Book a demo

Or email and a person replies within one working day.